Posted October 29th, 2009 by admin
A few months ago, I sat on a panel with PR exec Larry Weber, the founder of Weber Shandwick whose new company is W2 Group, when he asked me: "How do you define green technology?"
An evasive, rambling answer followed. Granted, I'm typically good for at least 25 incoherent pronouncements a day, but usually I only share them with family and co-workers.
The problem was that I had more than one answer. The green market can be divided in a large number of ways, depending on what you are trying to get at. Below is a list of some of the more handy ways to think of it. read more »
